I may have touched on this subject in a previous entry, so bear with me if you've heard it before, but Shopping drives me mad.
Granted, men generally don't do shopping, we don't enjoy it, we are not programmed for it. But just occasionally and to keep her indoors happy we have to show willing and go and get cheese and nibbles and a chicken or something, rather than the car mags beer and gadgets we really want to buy. This means going into unfamiliar parts of the supermarket, by which I mean all of it. The entire supermarket is unfamiliar, because seemingly once a week the displays are re-arranged to confuse and confound the unwary. There is no reason or logic in the layout. I tried to find bread sauce, you would think that would be under the heading of "Home Baking" NO NO NO. It is under sauces. Brandy sauce, however is not under Sauces at all, but with the custard and rice pudding. Or possibly with the Christmas Pudding. Why do we need to buy bread sauce anyway? Given that no one eats it? It is one of those traditional things put on the Christmas dinner plate to be left over at the end of the meal. And why buy a packet mix of the damn stuff, when it is basically a white sauce with some bread crumbs in it? Even I can make a simple white sauce and put some stale bread crumbs in it. Anyway I digress from the main point.
Our roads are proliferated with signs and speed bumps, chicanes and parking regulations to keep us where we should be, speed us up, slow us down, prevent us from stopping or divert us from where we want to be. Our supermarkets, by comparison, are entirely lawless.
Yet no-where but supermarkets are such regulations more urgently needed. There are customers, women mostly, well alright, women exclusively, who want to make shopping a social event. Not for them the idea of going in, selecting a purchase, paying for it and going home. No. They want to meet friends and have prolonged conversations about nothing in particular whilst they are there. Not a problem, you might think, most supermarkets now have a cafe or restaurant attached. These of course, miss the point completely. These women don't want to shop and then chat, they want to chat whilst they shop, or more accurately they want to chat in between shopping. That is why they can be seen blocking the aisle with their trolleys having a lengthy discussion about nothing in general whilst you struggle to get through with a trolley with a wonky wheel to reach the milk. They are totally oblivious to the havoc they cause. They stand belligerently in the way, as you try in vain to squeeze apologetically past them to reach the tinned raspberries, and look at you as if you are some reckless impatience git, just because you want to finish this hateful shopping mission today.
They should be paying congestion charges, they are there so long. No where in Britain are traffic police needed more than in the supermarket. There are more cases of careless driving, illegal parking and abandoned vehicles (trolleys) anywhere than inside a supermarket.
For supermarkets to be more attractive to men we now need, no, we demand the following;
1. A sensible layout, where the beer milk, potatoes and heavy items are at the front of the shop and not the back, so that they are in the bottom of the trolley and not squashing the fruit and veg you have to pick first on the way in as per the current layout.
2. Strictly enforced No Waiting policy in the aisles.
3. Abandoned trolleys to be removed immediately and impounded.
4. No socialising allowed within the shop floor area, this to be permitted only inside the Cafe.
5. Minimum speed limit of 5 mph, anyone loitering to be forcibly moved on by security.
6. Items to be displayed clearly and logically. Any seasonal display at Christmas should therefore include the aforementioned bread sauce, Christmas Pudding, Crackers (both novelty and cheese) Stuffing, beer, wine, whiskey, sherry etc etc. Likewise, during the Summer (the first Sunday in July I beleive) there should be raw meat, sausages, barbecues, garden chairs, lawnmowers, beer and a bottle of Pimms for the ladies, all available within one easy to reach display section.
7. A topless Page 3 girl operatimnga special till for men only. Some may say this is taking things to far, but we already have special tills for the disabled, the deaf, mothers, elderly folk, etc etc. So why not have one specially for men. What man doesn;t look for the most attractive girl on the till anyway, regardless of how long the queue may be, so he can indulge in a little innocent flirting? None of us pick out the minger with the facial hair and the squint.
8. SatNav on the trolleys. Men love gadgets, and it would save an awful lot of time if you could type "tinned peaches" into the trolley handset and it directed you straight to them. Because you can be damned sure they won't be in the same place they were in last week.
9. Express haggling checkouts. Men love to get a bargain - or at least the feeling that they have got a bargain. The current express checkouts where you serve yourself are good, but you have to remove everythign from the trolley, scan it and put it all back. Far better would be the automated haggling checkout, where you make a "best offer" like on Ebay, then the robot either accepts your offer or haggles until a fair price is reached. The trolley could have a scannr built in, so the store would have a rough idea of the value of goods you've thrown in there. This would speed up th process at the checkout no end.
10. A bar in the car park, wih valet loading - you go for a beer, whilst a uniformed manservant loads your purchases into the car for you, returning your keys once he's completed the task.
And if all that is too far fetched, then let us have online shopping that is interesting. We need to see visually and in true to life scale what we are buying, and how full it makes the trolley look, so gve us a 3D lifelike image of the store with a trolley we can guide around it, throwing virtual goods into it. The store would be empty of course except for Page 3 girls on the virtual chekout. And if anyvirtual granny or wailing toddler got in the way we could blast them with the trolley mounted laser cannon. Now that's what I call shopping!