Saturday, 9 June 2012

Fast Food

Why do we put up with it? I made the silly mistake of dropping into a Burger King earlier today. What a disappointment.
We are sold the American dream, the ideal of a roadside diner, in the form of a Mcdonalds, Burger King or Wimpey fast food outlet. Well it was a major disappointment or me, and it ought to be for everyone else. I visit such an establishment only rarely, and in this case only because I had some discount vouchers. Normally for a much more Authentic American Diner experience I visit one of the OK diners on the A1 - othes may exist but I'm not aware of them. There was of course the Yankee Burger on Hessle Road, Hull, now sadly closed. They sold proper home made burgers, which actually looked like the pictures on the menu. Plus it had staff that had some idea of customer service.
In Burger King (and McDonalds is similar) the staff , average age 14 , had no idea of of customer service. The restaurant was filthy with discarded food on the floor, the service was sloppy, and many customers seemed to have been served the wrong meal. One couple seemed to have been waiting some time for their meal, causing the bloke to comment that it might help if they had adult supervision in the kitchen. I had to agree. It is disconcerting to walk into what is effectively a restaurant, to be asked "Can I help you," when your gut instinct is to respond, "Well not really, but is your mum in?"
I bought an Aberdeen Angus steak burger, simple because it was buy one get one free. I was offered bacon and cheese with this. What I got was a slice of processed possibly ham, certainly not bacon, and some sort of yellow plastic square sheet. Whilst eating this I found some sort of tomato and onion which I wasn't prepared for. This was advertised as a burger, not a vegetarian option. Eating at even the seediest pub restaurant, some member of staff will eventually wander over and ask if your meal is okay. Why doesn't this happen in McDonalds? Because they are afraid of the answer that's why. It's not alright, okay? Crappy burgers that are half the size of the photograph on the menu, which taste of cardboard, fries instead of chips, breadcakes which taste of paper - it's just not on okay? So go and speak with the small independents to see how it's done. Then spread the word around the world. Only then will MaccyDees achieve the world domination they seek.

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